BlendJet built a loyal customer base selling portable blenders online. The product was simple, convenient, and marketed well across social media. But in 2025, something shifted — and not in a good direction for customers.
Official sources, including the Better Business Bureau (BBB) and the Consumer Product Safety Commission (CPSC), began stating that BlendJet has ceased operations. At the same time, a safety recall for the BlendJet 2 is still listed as unresolved — with no remedy available. That’s a serious problem for anyone who owns one.
This article breaks down what we know, what it means for current owners, and what anyone still thinking about buying a BlendJet product should understand before spending a dollar.
BlendJet’s Current Status, According to Official Sources
The clearest answer comes from two credible sources: the BBB and the CPSC.
The BBB’s profile for BlendJet — a company listed in Benicia, California — includes a note stating that BlendJet informed the BBB on May 27, 2025, that it has ceased operations. The BBB also notes that the previous recall remedy for the BlendJet 2 is no longer available and that consumers are advised to disregard the product.
The CPSC’s official recall page echoes that. According to a KSL investigation, the recall page posted by the CPSC explicitly states the company is out of business and that the replacement remedy is no longer available.
These are not forum rumors. These are statements from a federal consumer safety agency and a widely used consumer watchdog. That matters when sorting through the noise online.
Here’s where it gets confusing, though: BlendJet’s website is still live. Products appear to be listed for purchase. That contradiction is causing a lot of understandable frustration among consumers trying to figure out what’s going on.
The BlendJet 2 Safety Recall and What Went Wrong
On December 28, 2023, BlendJet issued a global safety recall for certain BlendJet 2 units. The concern was overheating. Consumers were told to check their serial numbers and register for a replacement unit or base through BlendJet’s website.
The serial number check is straightforward. If the first four digits of your serial number fall between 5201 and 5542, your unit is subject to the recall. Serial numbers starting at 5543 or higher are not affected.
Consumer Reports covered the recall and noted a limited number of incidents — approximately 12 — with no injuries reported in the referenced data. BlendJet’s own response at the time maintained that the blender was safe when used as directed. That context matters: this wasn’t a mass casualty situation, but a precautionary recall with a defined scope.
The bigger problem wasn’t the recall itself. It was the follow-through. Many customers checked their serial numbers, confirmed they had recalled units, and registered for replacements. Then they waited. And waited.
According to reporting by KSL and reviews posted on Trustpilot, a significant number of those customers never received replacements. Some were later told — directly or through recall notices — that the company had gone out of business. One Reddit post dated May 13, 2025, quoted recall communications stating: “BlendJet Inc. has gone out of business and the recall remedy is no longer available.”
The company shut down while the recall was still being processed. That left customers in limbo — no original product, no replacement, no support.
Why the Website Still Works But the Company Apparently Does Not
An active website does not mean a company is still running. This is a common source of confusion, and it’s worth explaining clearly.
Ecommerce websites can stay online long after operations stop. Hosting runs on automated billing. Product pages don’t disappear on their own. Inventory can still be listed even if no one is processing orders or fulfilling warranties. A functioning checkout page is not proof that there’s anyone on the other end.
The BBB explicitly noted this contradiction: the website is active, but the company informed them it has ceased operations. Reddit users in the r/Smoothies community pointed out the same thing — they could still browse and apparently place orders even after receiving recall notices saying the company was out of business.
Think of it this way. If a car dealership permanently closes, the building might still have cars on the lot for a while. You might even be able to get in and look around. But if you buy one of those cars, there’s no service department, no warranty support, and no one to call if something goes wrong.
That’s the practical situation with BlendJet right now. An active-looking website doesn’t mean you’ll get customer service, a warranty replacement, or any recall remedy. It just means the site hasn’t been taken down yet.
What Current BlendJet 2 Owners Should Do Now
If you own a BlendJet 2, here are the steps to take — straightforward and practical.
Step 1: Check Your Serial Number
Find the serial number on your unit and look at the first four digits. BlendJet’s recall page and help center include a tool for this check. If your serial number starts between 5201 and 5542, your blender is subject to the recall.
Step 2: Stop Using It
If your unit falls in the recalled range, stop using it. The BBB and recall communications advise consumers to discard recalled units. The overheating concern — even if statistically limited — is enough reason not to keep using a product that has been officially recalled and for which no remedy is coming.
Step 3: Do Not Donate or Resell It
This is explicitly stated in recall communications. Passing a recalled product to someone else doesn’t eliminate the safety concern — it just shifts it to another person who may not know the history. Don’t do it.
Step 4: Explore Your Options If You Never Got a Replacement
If you registered for a recall replacement and never received it, your options are limited but not zero. If the purchase was recent and made by credit card, it may be worth contacting your card issuer about a chargeback. Consumer protection laws vary by state, so checking with your state attorney general’s office or a local consumer protection agency is worth the effort.
That said, be realistic: with the company apparently out of business and the recall remedy officially unavailable, direct resolution through BlendJet itself is not a likely outcome based on what the current evidence shows.
Should You Buy a BlendJet Product Now?
The short answer: there’s a real risk, and it’s hard to justify the purchase.
If BlendJet has ceased operations, buying one of their products — even if the site lets you place an order — means you’re buying without any meaningful warranty, without customer service, and without recall support if something goes wrong. That’s a poor trade-off for a portable blender when functioning alternatives exist.
When buying any small appliance, especially from a direct-to-consumer brand, it’s worth checking the CPSC recall database, the BBB profile, and recent customer reviews before purchasing. A brand’s recall history and how it handled that recall tells you a lot about how it will treat you if something goes wrong later.
For more practical business and consumer coverage, Bloom Business Mag covers topics like this that affect everyday buyers and business operators.
The Bigger Lesson Here
The BlendJet situation is a useful case study in what can go wrong when a company shuts down in the middle of a recall. Customers are left holding a product they can’t safely use, can’t get replaced, and can’t responsibly give away.
It also shows why an active website means very little. Consumers and even some journalists default to “the site is up, so they must be fine.” That assumption can cost you. Official agency statements from the CPSC and BBB carry far more weight than a working product page.
If you own a non-recalled BlendJet unit — serial number 5543 or above — there’s no specific safety directive requiring you to stop using it. But with no active customer support, no warranty backing, and no company to contact if something breaks, the practical value of that product has dropped significantly.
The bottom line is this: BlendJet appears to have ceased operations as of mid-2025 based on statements from the BBB and CPSC. The BlendJet 2 recall remedy is no longer available. If you have a recalled unit, discard it. If you’re thinking about buying, look elsewhere — the risk isn’t worth it when better-supported alternatives are available.
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